Defy
A brand concept for a new coffee alternative brand by Unilever. This Ethiopian date seed based product has been made to appeal to people who are passionate about sustainability and want the same kick as coffee in an alternative way.
The Problem: UNILEVER required a brand name and design for a new coffee alternative, appealing to environmentally conscious people who value great taste and want to change the world.
The Solution: A design that reflects a truthful, cheeky brand celebrating vibrant Ethiopian culture, while also embracing simplicity and clear product information.
Student concept project for Shillington.
